Not For Profit supporting people with Dementia through community driven initiatives

Catering an ageing audience has its challenges. Thinking about how the user is going to use the site is a key factor in any of our web development projects, and is particularly important when focusing on accessible design. Getting the right message and goals across to the user had to be done in an easily comprehensible way that made sense to all demographics. Keeping a modern design to build trust also had to be considered since nothing deters you from donating faster than a dodgy website!

Structuring the information architecture was an imperative step in being able to showcase what was most important first, in a hierarchical way. We had to use large font sizes to assist those with visual impairments and improve legibility, which helped to accentuate the modern and playful aesthetic of the website. Sticking with their brand colours and vector graphics gave a welcoming feel that helped build trust.