Membership website offering coaching for Men

The objective is to provide offerings that entice people to a) sign up to the mailing list, b) get started with the unique membership program - The Knights Code, and c) get upsold into higher level courses. These needed to be presented in a clear and concise way while still providing enough detail to legitimise the offerings. The infrastructure of the membership levels needed to be built out in a way that provided all pre-recorded course content through a drip-feed where every week the member would get new content. Once the 12 week course has been completed the member would gain access into higher tier courses.

Based on complex membership modules set up for his website, we were able to facilitate his vision through the Paid Memberships Pro plugin which handled most of the back-end membership load, in conjunction with Woocommerce. The membership setup included; paid memberships, restricted access to courses based on level, and only access to courses until previous modules have been completed, drip-fed content for weekly viewing, a library of content so that previous weeks can be accessed, and unique landing pages for each offering.